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Etex Insulation has announced a new UK and Ireland sales structure that brings its Superglass and URSA insulation brands together.
Leading the unified structure is Chris Sweet, sales director, Etex Insulation UK & Ireland. The move will create closer collaboration between the two brands and enhance support for customers across both new-build and retrofit markets. In his expanded role, Sweet will lead sales activity across Superglass and URSA, with responsibility for: aligning sales leadership, strengthening technical collaboration and maximising opportunities across the combined business.
Sweet joined Superglass in 2017 as a business development manager and was most recently commercial director.
He said: “Bringing the Superglass and URSA teams together is a positive stride forward for the business and, most importantly, for our customers. By aligning our expertise across both brands, we are creating a stronger platform to support customers with the solutions, technical knowledge and service they need across a complex and changing construction landscape.”
Kevin Tolson, general manager – Etex Insulation Ltd – Superglass & URSA, added: “Chris has played a key role in the growth and success of Superglass over several years, and this appointment reflects both his leadership capabilities and our long-term ambitions for the business. Creating a unified sales structure across Superglass and URSA reinforces our commitment to delivering a more integrated, responsive and customer-focused insulation offering for the UK and Ireland market.”
