Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Wienerberger, UK provider of wall, roof and landscaping innovations, has launched a range of new online tools to assist in the selection of special bricks, in order to ensure that building professionals are able to source the right shaped bricks for their projects.
The newly launched special shaped bricks microsite allows users to visually filter through all British Standard Specials by group, such as Bullnose, Cants, Squints & Angles and Plinths, before then allowing them to filter the options further by profile. With a range of over 250 special bricks available in all colours and textures, the new tool sources the perfect special brick for the job, providing all the specific technical details and images, and also recommends other special shaped bricks that are commonly used with each individual option. To use the tool visit: www.specialbricks.co.uk.
Wienerberger have also launched an all new, comprehensive, specials brochure. The brochure includes information on all aspects of special shaped brick, such as types & manufacturing techniques, fabricated specials, helpful tips, training & support as well as all British standard specials and a number of additional purpose-made options.
In addition, to further enhance its support for builder’s merchant stockists, Wienerberger has also introduced its Essential Range – 52 purpose-made profiles that are readily available in three popular colours covering all the most popular British Standard Specials. To support the launch of the Essential Range, new point of sale material has been created in the form of a handy specials pocket guide and poster, making it easy for merchants to help customers choose the correct Special Shaped bricks for their requirements.
Richard Brown, Category Marketing Manager for Wall, commented:
“We were delighted to have launched our online tool for special shaped bricks to assist building professionals in sourcing the prefect brick for their project. At Wienerberger we are always looking at how we can offer our customers the best range of products and services and the new tool is further proof of that commitment. Special shaped bricks play an important role in enhancing the look of a building and the new online offering ensures that selecting the right brick is an easy process.”
