West Fraser UK and Ireland has appointed Dom West as its new sales director.
With an extensive career in key sales positions – most recently as sales director and interim VP at Aliaxis UK – West’s role will encompass managing the sales team and wide-ranging customer base, looking for growth opportunities and promoting the company’s technological and environmental innovations.
Dom West said: “I am looking forward to leading the already well-established sales organisation in the UK & Ireland. As well as driving the sales of West Fraser’s leading OSB, MDF and PB products, I will be working with our team to identify new opportunities for growth. I will be focused on establishing early working relationships with our customers and learning all about our products and value-added services. Also, we are in the process of evolving our sales organisation and I will be supporting our senior sales managers in the recruitment process. I am excited about furthering our environmental status and messaging. More and more of us are aware of our impact on the environment; so being able to represent a business whose products are net carbon negative is important to me. Finally, my family was involved for many years within the timber industry in France, starting a saw milling business in the early 1950’s, around the same time as the Ketcham brothers started their first planing mill in Quesnel. So, it’s great for me to be able to continue our family tradition too.”