Wavin creates new dedicated merchant support team

Wavin has launched a specialist development team to support merchants nationwide; its investment in the new field-based branch development team is driven by an ongoing commitment to supporting builders merchants and the wider construction industry.

The team will comprise 13 business development experts and cover regions across the breadth of the UK and they will assist large merchants, like Jewson, as well as smaller, independent businesses. The support offered will include POS training and product assistance across Wavin’s portfolio – including its Hep2O, OSMA and Hepworth Clay ranges. The team will also deliver trade events at branches and help with remerchandising.

Dan Scott, Vice President of Northern Europe at Wavin explains: “With a rich history with merchant partners dating back decades, Wavin has consistently prioritised collaboration with partners to elevate the standards of construction materials and solutions on offer.

“Our deep understanding of the sector enables us to tailor our support through customised product offerings, efficient logistics, and comprehensive training programs. Coupled with our single source of supply – merchants can be confident that all their plumbing and drainage needs are catered for through a dedicated team.”

Its new team is aimed to bring its partnership with merchants beyond the mere supply of products, the company stated. It is doing this by actively collaborating on marketing campaigns, promotional events and education initiatives, the manufacturer aims to bolster the success of its merchant partners, helping them thrive in an ever-evolving market and contribute to the broader success of the construction sector.

Scott continued: “Sustainability is a cornerstone of Wavin’s approach, and this commitment extends to our support for builders merchants. By promoting environmentally-friendly solutions, we empower merchants to align with the growing demand for sustainable construction practices. This enhances the merchant’s product portfolios and positions them as responsible contributors to the industry.”