Italian boiler, radiator and towel rail-maker Biasi has announce a new managing director at Biasi UK – Gren Ward.
Ward will be responsible for unveiling a series of product and marketing initiatives designed to further elevate Biasi’s market standing and strengthen its commitment to merchants and installers.
His 20 plus years experience in the heating market includes senior marketing positions at Potterton, Baxi Heating and Halstead.
Ward says: “In such challenging times, it is vital that we focus on the changing needs of our installer customers. Biasi will deliver a superior range of home comfort solutions that, together with a new approach to supporting the one-off installer, will equip both our merchant and installer customers to meet the demands of the end user.”