Tippers boasts 51% increase in sales after receiving product training

Tippers Builders Merchants has hailed the product training and in-branch support provided by Setcrete in helping the merchant to achieve record levelling compound sales.

The merchant recorded a 51% increase in sales of Setcrete products from 2021 to 2022, which has further increased over the past 12 months.

Tippers director, Peter Sampson, said: “Since we first stocked the Setcrete range in 2020 the service and support we have received from Setcrete has been excellent. As well as the provision of point-of-sale displays, signage and easy-to-use product guides, we get regular visits to each of our branches for product updates and training.

“Setcrete also host branch demonstration days for us, which are really effective in attracting new customers, helped by special promotions on products purchased during the events.”

Most popular amongst the Setcrete products stocked by Tippers is Setcrete Deep Base, used for quickly levelling up floors to a depth of 50mm, and general-purpose levelling compounds: Setcrete Universal and Setcrete Latex.

Sampson added: “Most recently, Setcrete put on a dedicated training day for some of our staff at their Centre of Excellence training facility in Staffordshire. As well as the product knowledge they picked up, having hands on experience of mixing and applying the products is a massive confidence booster for our branch staff.

“When you can actually tell your customers that you’ve used the products yourself, it’s a really persuasive endorsement that gives those customers confidence in making a purchase if they’ve not used the product before.”