Tile retailer, Tile Giant, is aiming to drum up sales in the run up to the Whitsun Bank Holiday weekend with a Summer sale TV advertising campaign, running across the Sky TV network until Monday 31st May.
Focusing in on the summer sale, the tile retailer has devised a series of promotional offers designed to grow footfall across the brand’s 83 stores nationwide, with supporting digital activation across owned social channels to direct traffic to Tile Giant’s ecommerce site.
A first for the retailer, this new TV advertising campaign sparks the start of wider plans to increase awareness of the Tile Giant brand with a larger consumer audience, focusing in on core ranges, as well as design-led licensed brands including the exclusive Ideal Home collection.
The Tile Giant brand has also been further developed to reflect the new direction for the business, updating the look and feel in line with modern design influences.
Kamila Chalfin, marketing and brand manager at Tile Giant, says: “Our strategic focus is on brand awareness and making a connection with a wider audience base. Tile Giant, like many others in the tile sector, has seen growth during difficult times, but now is the time for us to invest in the brand, taking it to new and existing audiences through an improved instore and online experience. The TV campaign is a first for the business, but we’ll be monitoring the metrics closely to see how well it performs in reaching new consumers.”