Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Warranty, once a secondary concern, have evolved into a central pillar in fostering customer trust and loyalty. Darren Binns, national sales manager at Jefferson Tools, asserts that manufacturers must view warranties not as a fallback but as a strategic approach to ensuring reliability and nurturing long-term customer relationships. In the …
Read More »Warranty: The new metric of business loyalty
