Superglass: Project Phoenix on budget

Project Phoenix, the transformational capital investment programme of independent insulation manufacturer Superglass is on track for completion during the first half of this year, according to a company statement released today (January 14).

Superglass: Project Phoenix on budget

Superglass chairman John Colley told the group’s AGM: “The first phase of Project Phoenix remains on budget. One of the newly installed production lines has now changed over and is running at full capacity, and the second line scheduled to be upgraded in the Spring.

“Estimated annualised cost savings from Project Phoenix have increased from our original expectations of £3.6m to a total of up to £5.0m. The increase in savings is predominantly due to the installation of new fiberising technology which, as well as improving our cost base, is enabling us to meet the increasing demands of the marketplace in terms of competitive pricing, product quality and specification.

“The savings from Project Phoenix have started to filter through. Whilst these will be meaningful in the current financial year, the implementation of Project Phoenix was always planned to incur significant one off costs as a result of 6 weeks production downtime on each line to complete the technology upgrades.

“The first full year of savings is expected in 2013/2014. We continue to identify, implement and where possible accelerate further cost reductions.

“Market conditions in the UK are extremely challenging and remain difficult to predict, as reported in the preliminary results announced on 22 November 2012. Since that announcement sales volumes have been steady. However, a stronger than anticipated demand for volume commodity products has had a negative impact on our average sales price and overall market conditions are also impacting prices.”


The group remains “cautious about the Green Deal” Colley said, with a continuing lack of clarity on the transitional arrangements from CERT, which ceased on 31 December 2012, to the Green Deal which comes into full effect on 28 January 2013.

“We welcome the Department of Energy & Climate Change’s (DECC) Green Deal communications campaign run in conjunction with the January launch. The aim of the campaign is to engage and educate the consumer about the scheme and the benefits of insulation solutions as the most cost effective method of reducing carbon emissions and household energy bills.

“The Board remains focused and is making good progress in meeting its strategic objectives of migrating Superglass into a lower cost, higher quality producer of glass fibre insulation solutions with an emphasis on selling its products through broader routes to market, an enlarged customer base and a more comprehensive range.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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