Saniflo kicks off spring season with TV ad campaign

Macerators, pumps and shower cubicles manufacturer Saniflo UK is kicking off the new spring season with a TV ad campaign showing how easy it can be to have an additional bathroom anywhere a water supply can reach.
Running all this month (March), the 30-second ad will air more than 2,000 times across multiple channels with many primetime slots on ITV3 alongside programmes including Heartbeat, Rosemary and Thyme, A Touch of Frost and Murder She Wrote.

The ad depicts a problem of easily creating additional bathroom facilities in a UK home. A series of images shows a range of Saniflo products that can provide an extra bathroom anywhere a water supply can reach without disturbing the flooring, making the process quick, easy, cost effective and hassle-free.

Customer services and marketing manager, Ann Boardman, says: “Saniflo is no stranger to TV ad campaigns. It’s a worthwhile investment to support our trade customers by educating homeowners in the possibilities available to them when it comes to creating extra wet facilities in the home. Previous campaigns have resulted in success. A success that helps make Saniflo synonymous with macerators and pumps, a bit like calling a vacuum cleaner a ‘hoover’.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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