Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Woodcare and wood stain brand Sadolin will feature in an advertising campaign on talkSport radio for the next six weeks.
The high profile radio campaign is aimed squarely at the adult male population. The campaign runs on talkSPORT from April 30 until June 10 and can be heard by listeners via the AM frequency, and digitally by DAB, TV and online.
The new ‘Ode to Sadolin’ commercials have been developed to reach out to professional decorators and keen DIY-ers alike using poetic testimonials and subtle humour to raise awareness of the Sadolin woodcare brand and key product applications.
Sadolin Extra is being positioned as an ideal protective coating for doors and windows and Sadolin Classic is being promoted as a reliable solution for decking and other garden timber.
Sadolin Marketing Manager Julie Olsson says: “We’re adding radio to our marketing mix in order to open up a brand new channel of communication with tens of thousands of potential customers we don’t normally reach with our press advertising and below the line promotional campaigns.
“Radio allows us into people’s homes, into their cars and into their workplaces, enabling us to communicate with them at all times of the night and day. It’s a friendly informal medium, which makes it an ideal platform for a much loved brand like Sadolin.”
