Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Woodcare specialist Sadolin has launched a new free-gift promotion, aiming to increase sales through its merchant and independent stockist customers.
From the beginning of this week (March 7) and the first week in May, stockists who place orders for 50 litres of Ultra, Classic, Extra and Superdec will receive a Golden Ticket promotional pack containing ten pairs of bib ‘n’ brace trousers to give away to customers who buy five litres of those products during the promotional period (or until stocks of promotional gifts are exhausted).
To support the offer in store there are promotional posters and ‘wobblers’, and to reward the staff, a tin of biscuits will also be included in every pack.
As this is a Golden Ticket promotion, every order for 50 litres of Sadolin Ultra, Classic, Extra and Superdec made during the promotional period will earn the stockist an entry into Sadolin’s prize draw to win a Golden Ticket and the chance to win £100 worth of Capital Bond vouchers.
