Packexe product placement

With a growing national and European distributor base, Packexe has benefite recently from high levels of media coverage thanks to popular DIY programmes such as 60 Minute Makeover.

Packexe product placement

The product featured, Packexe self-adhesive protection film, protects any floor and surface during renovation or decoration work. And, say the company, the tv coverage helps gain the trust of the consumer: “Without clear branding, consumers continue to lack trust in products especially when there is increased risk of user error and damage.”

In 2007 alone Packexe achieved over 600 hours of prime time television and 2008 looks to be even better as filming continues and new programmes using Packexe Protection film wait to be aired. “This fantastic product placement is a testament to the quality and reliability of Packexe films,” say the company, “and as brand awareness grows across UK and Europe, more people will see for themselves the benefits they can gain using Packexe products.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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