New Lakes Partners to help stockists sell more

Lakes is launching Lakes Partners – a mutually beneficial partnership programme that helps stockists sell more.

Lakes Partners is built on a new Customer Commitment Charter, developed to drive awareness and demand for Lakes’ stockist partners, along with new service and support initiatives to help customers grow their business profitably and sustainably. New Lakes Partners helping stockists sell more

Lakes believes every stockist is different, with different resources, ambitions and potential, so the Charter is designed to match each stockist’s capacity, ambition, activity and commitment, to Lakes’ ambition, activity and commitment. This close-matching enables both to take advantage of the long-term growth opportunities in the showering space market. The partnership is based on an increasing scale of benefits and loyalty: the more Lakes Partners commit, the more Lakes commits, and the more each will gain.

Sales & marketing director Mike Tattam explains: “Building longstanding partnerships with stockists is at the heart of Lakes’ strategy. Our journey over the last two years has been to help our customers take advantage of big changes in the market and capture a greater share. It has included exciting product developments, new high-quality sales tools, greater emphasis on the importance of showrooms, and influencing how showering spaces are sold so customers make the most of new lifestyle and demographic trends. But because each stockist is different, Lakes Partners takes a graduated approach where both sides are rewarded for their increasing commitment. The more we, and our customers put in, the more each gets out of the partnership.

“Lakes Partners is a joint commitment to develop a long-lasting, mutually rewarding, business,” concludes Mike. “Customers who sign up to our new Charter will benefit from Lakes’ leading service and support – including some powerful new business-generating tools – and our investment in product development that will change the market, boost its value, and help customers capture a greater share.”


For more on Lakes Partners and how your business can benefit, call 01684 853 870. Visit


About Catrin Jones

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