New face for Saniflo in the Midlands

Following the recent retirement of the sales representative for the central region of the UK, Saniflo has announced the new Sales Manager responsible for sales and customer service in the area. James Beresford, who is based in Leicestershire, has previously worked for leading brands in the industry including AKW, Novellini, Impey and Roca and is now bringing his merchant, retail and sales experience to Saniflo.

With a remit to expand coverage with independent and national merchants, contractors and specifiers, Beresford will also be tasked with developing sales and specifications of commercial pumps and macerators. His experience in the social housing sector will also be useful in developing pump business in this sector as well as the Kinedo cubicle range. He has hit the ground running in his new role with a number of sales and displays already secured;

“Saniflo is one of the most recognisable names in the plumbing sector. The company was the inventor of the macerator concept and continues to innovate and expand the range – the products facilitate so many different projects. We are also seeing more and more displays of the Kinedo cubicle range. The Kinemagic, in particular, is a popular bath replacement shower and has options including fold down seat, grab rail, magnetic hand rail – ideal for customers looking to future proof their bathrooms. My previous role at AKW, which is a specialist adaptation supplier to the trade, has certainly enabled me to understand the importance of providing quality solutions to the inclusive market.”