Navien strengthens UK presence

Leading global boiler manufacturer, Navien has relaunched itself into the UK market after a period of recent investment and product development designed to support merchants and their customers. As a best-selling brand in the USA and Canada, Navien is now setting its sights on the UK as it aims to become a household name by collaborating with merchants nationwide.

Having had a presence in the UK market since 2014, the South Korean manufacturer began to develop its range of combi-boilers to suit a variety of properties, as well as improve the way merchants and installers store, transport and fit their products.

Its new state-of-the-art NCB Combi Crossover boiler range, which launched in the UK late in 2022, offers a fresh approach to home heating with three new models that help merchants meet the changing demands of Britain’s heating systems. This new generation of boilers meets every customer’s need from small two-bedroom homes to larger five-bed properties with multiple bathrooms; providing enough hot water to run up to three showers at once. The new range is also lighter in weight, with the rear-end expansion unit removed to aid space-saving for merchants and assist with the movement of goods.

The brand believes it is unique in the UK market, not only with its latest product innovations but also its supply chain and fulfilment strength, having flourished during recent parts shortages.

Jason Davies, national business manager at Navien UK, said: “The UK shortage of boilers and components has opened many doors for Navien as merchants seek suppliers that can alleviate their supply issues. We manufacture over two million boilers every year at our state-of-the-art facility in South Korea, but also manufacture most of our own spare parts. We aren’t reliant on third-party suppliers so we’ve been able to keep merchants and installers sheltered from the supply chain chaos that has been plaguing our industry for the last 18 months.”

Recognising that merchants are always on the lookout for industry-leading technologies, Navien’s new ON technology maximises user comfort by rapidly delivering hot water. Technology that ensures consistent temperatures, and eliminating the need to wait for hot water– all without the need for a hot water cylinder. In addition to offering a completely unique heating and hot water solution for customers, the new NCB ON range offers merchants a reliable and compact product capable of delivering double-digit margins.

To keep merchants and installers on top of the knowledge and support they need to sell sustainable home heating products, Navien has also opened nine new training centres in the UK and Ireland in the last four years and continues to invest significantly in marketing and sales to support merchant revenues. To further strengthen its relationship with installers and to encourage sales, the business has also launched its ‘Navien Choice’ programme which rewards installers for each of their Navien installations. Available to customers who register online, installers who fit Navien boilers are eligible to exchange points for a range of tech and gadgets from top-quality brands.

With the technology, pedigree, and network to remain in its position as a trusted supplier to the trade, Navien prides itself on rapid supply, reliable stock availability, unmatched prices, and future-proofed quality products.