Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Keystone Lintels will be attending the NMBS Exhibition 2022 to showcase the company’s growing product portfolio and promote its Drive for Five merchant initiative.
The NMBS Exhibition on April 6-7 at Coventry’s CBS Arena will see Keystone Lintels at stand 304 demonstrating its breadth of range and value-added products including Hi-therm+ Lintels, Special Lintels and Brick Slip Feature Lintels. Rolled out across builder’s merchants, the Drive for Five initiative will give sellers the opportunity to win new orders and boost turnover.
The Keystone sales and technical team will be available to promote the benefits of Hi-Therm+ and explain how encouraging customers to switch will enable merchants to gain more margin. They will also gain first-hand the opportunities for Special and Brick Slip Feature Lintels and how offsite solutions can also provide additional margin for the merchant.
Chris Hemmington Green, Keystone Lintels sales director, said: “Keystone is committed to supporting sales drives and helping independent merchants add value in this challenging marketplace. The NMBS show is the ideal platform for demonstrating our ever-growing range of products that present solutions to the customer whilst increasing profitability for the merchant.”
The Drive for Five initiative will see Keystone Lintels’ sales teams follow up on leads provided by their merchant customers. Once ready to convert to an order, the details will be passed back to the merchant, resulting in a direct sale for that branch.
