Irwin offer new sales incentives

Irwin Industrial Tools have launched a new range of merchandising solutions to help merchants maximise their sales.

Irwin offer new sales incentives

Incorporated is a competition scratchcard mechanic, which offers customers the chance to win prizes including plasma televisions and video game consoles, as well as supporting the company’s racing team in the current Porsche Mobil1 Supercup – Team IRWIN Racing.

There are a choice of 38 attractive deals available to merchants, which focus on some of Irwin’s core products, including the Quick-Grip and Quick-Grip XP range of one-handed-bar-clamps, Xpert specialist handsaws, Vise-Grip pliers and wrenches, and Bi-metal utility blades and knives.

Each deal is available with a minimum product spend and competition scratchcards are included with every option. One scratchcard is given away with every Irwin product purchased.

Irwin UK marketing director Graham Bremer explains: “Our racing promotion was extremely successful in 2007 and it returns in an even more attractive format. There are more than seven times as many deals for merchants to pick from this year, with discounts on volume deals, added value packs and a focus on core products and new product launches.

“There will be almost three times as many scratchcards available this year and customers users will have a ‘one in four’ chance of winning.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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