Ideal Bathrooms launches 40th celebration programme

Bathroom distributor Ideal Bathrooms is celebrating its 40th anniversary with the launch of its 2021 rewards programme for bathroom retailers and merchants.

Customers have the chance to win a host of prizes every time they spend £1,400, from Amazon e-vouchers, Love2Shop e-vouchers, Samsung TVs and Nintendo Switch consoles to spa breaks, wireless headphones and getaway breaks.

The distributor is also working in partnership with sponsor Virtual Worlds to offer one retailer a 4D theatre prize worth £18,000.

To take part in the rewards scheme, customers must first be registered – at – then, every time they spend £1,400, they get to play a prize board to win a reward, accessed through their own personalised microsite.

The prize board consists of a grid of 16 boxes face up, eight of which contain a selection of prizes available to win, these are then shuffled and a customer tries to pick one of the winning boxes. If they choose a box containing a prize they win that prize.

Stewart Perry, Ideal Bathrooms’ Marketing Manager, said: “We’re very excited to be launching such an amazing rewards programme in our 40th year. “This is our way of thanking and rewarding our loyal retailers, as well as bringing a digital element to a standard competition – making it easy for everyone to get involved. It’s also great for us to be partnering with Virtual Worlds – a fellow Milton Keynes Digital driven business – who are offering such a generous prize which will greatly benefit the winning retailer and their customers.

Stockists who register for the programme between January 15th – 22nd will also benefit from Ideal Bathrooms’ early bird offer, in which they will receive three bonus boards (worth £4,200) for just registering giving them three opportunities to win a prize straight away.

Image 1 Ideal Bathrooms 40th


About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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