Ibstock in drive for customer value

Ibstock plc, the manufacturer of clay bricks and concrete building products, has launched a new brand identity to ensure its extensive product and service offering is more clearly recognised.

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The new logo and corporate strapline – ‘At the heart of building’ – has been introduced following extensive research with customers and Ibstock employees.  With a hexagonal device at its centre, to symbolise strength, flexibility and efficiency, the logo is complemented by the new strapline – ‘At the heart of building’.

Ibstock plc CEO Joe Hudson, CEO of , said: “We have made a significant investment over recent years to develop and evolve the Ibstock group of companies, with a clear strategy on delivering customer value and service excellence.

“While some customers recognise the full breadth of what the Group can offer, there is a huge opportunity to improve understanding and increase brand awareness further. We need an identity that is fit for the future and reflects our innovation and energy, but also presents a consistent and co-ordinated Ibstock brand across our complete range of products. We think this new brand identity and strapline gives us that.”

Ibstock plc’s range of clay bricks and concrete building products include walling solutions from Ibstock Brick and Ibstock Kevington, concrete roofing solutions from Forticrete, rail and infrastructure products from Anderton; and fencing, landscaping and building products from Supreme.

Annette Forster, group marketing director for Ibstock plc, said: “The new branding and corporate strapline underscore the breadth of our product range and Ibstock’s place at the heart of the industry.

“We have two core businesses, Ibstock Brick and Ibstock Concrete.  They benefit from market leading positions and provide a strong platform to deliver future growth and value creation, putting Ibstock ‘at the heart of building.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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