Hanson campaign boosts eco sales

Eco-friendly landscaping products from Hanson have received a huge marketing boost

Hanson campaign boosts eco sales

Hanson Building Products are seeing a big increase in sales of their eco-friendly garden and landscaping products thanks to their new speciaised website and a huge consumer marketing campaign running through 2008 .

The new website www.hansongardenlandscaping.co.uk is a practical guide to the products available and gives ‘ how to’ advice for a variety of garden landscape DIY projects including; walls, driveways, pathways, courtyards and feature areas. It’s designed to drive sales through Hanson’s merchant stockists.

The marketing campaign included editorials in the Daily Express Saturday and Sunday supplements, BBC Good Homes, Your Home, Garden Answers and other national titles. They featured weekend garden projects like the Hanson Eco Garden, featuring Recreate recycled crushed brick and slates have emphasised Hanson’s green credentials – and provided support for Hanson’s national network of merchant distributors.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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