Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Smiths Briten and Frontline Bathrooms have appointed three new area sales managers.
Neil Game will be covering the South West region, Jessica Berry In the North East, and John McGuigan will oversee Scotland.
Darren Allison, managing director at Frontline Bathrooms and Smiths Briten, says: “This is about real investment in people, not just processes. We are backing our growth plans with experienced, knowledgeable sales professionals who know the trade and the regions they serve. At the same time, we are streamlining the way our two businesses work together, from logistics to customer service, to ensure our partners on the ground benefit from the combined strength of both brands.”
The news follows recent announcements around major logistics upgrades, including expanded delivery coverage, new regional schedules, and the rollout of a new telephone system and ERP platform across both brands.
