Finnforest support cabin sales with CGI

To support sales of their Finnlife log cabins through builders’ and timber merchants, Finnforest have invested in the latest computer generated image (CGI) technology to create interactive online virtual models of all 28 log cabins in the Finnlife range.

Finnforest support cabin sales with CGI

Where space may be an issue, precluding a full cabin display, this online tool provides the ideal alternative. Without actually constructing the cabin, the tool provides buyers with a clear view of how their finished cabin will look from a multitude of angles.

Plus, the CGI technology enables the viewer to remove the roof and view the floorplan from above, open doors and windows, and view the cabin from each side.

Once an order has been taken in store, Finnforest takes on all responsibility for its fulfilment including free home delivery. They even contact the customer to acknowledge the order and arrange a convenient date and time for delivery, meaning merchants can optimise the profitability of selling larger items by removing the time, space and logistics costs of handling storage or delivery.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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