Dunlop launches online training initiative for merchants

Dunlop Adhesives has launched a series of online training tips to help merchants brush up on their tiling trivia and drive sales over the summer months.

Dunlop launches online training initiative for merchants

The top tips are also available on DVD and cover subjects including ‘How to use your trowel correctly’, ‘What is tanking and how do I do it?’ and ‘How to use rapidsetting adhesive’.

The step-by-step guide allows merchants to view each tip at their leisure and use the content as part of an added value service to help tradesmen avoid potential pitfalls. DVDs can also be given to the trade with their Dunlop purchases.

Debi Bailey, Brand Manager of Dunlop Adhesives, said: “We aim to offer merchants more than just a product, but a complete package, including service. From POS and merchandising material to training and other support initiatives, the Top Ten Tiling Tips is the latest campaign we’ve developed in order to add another string to the bow of many merchants.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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