Amtech trade customers will now save up to 50% on selected lines as the company revisits its pricing structure for the first time in over a year.
DK Tools last reviewed pricing across the entire Amtech catalogue back in September 2021 when freight and materials costs had spiralled out of control. However, the company promised its trade customers that prices would be continually monitored and as freight costs have now settled, the business has fulfilled its promise and passed on the saving.
This rare sentiment from a family-owned business will be a welcome relief for its retail and distribution network, especially as consumers continue to make value-driven purchasing decisions both in-store and online.
Deepak Kalra, managing director of DK Tools, said: “We promised our customers that we would weather the storm collectively during the pandemic by holding off on incremental price increases. Now that freight costs have been reduced, we have curtailed 1200 product prices in line with the current situation and will lock in the saving for the remainder of the year, to provide stability and value for our customers.”