Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Timber window and door specialist Dale has launched a mini-showroom display campaign to help merchants sell more Dale joinery.
The show pods – featuring a selection of Dale’s made to measure timber entrance doors, and sash and flush casement windows – have been designed to give merchants’ customers the opportunity to see and feel the quality of of the Dale range.
In addition to the new mini-display pods, the Dale team is also providing merchants with training on the display units to highlight the features and benefits of each product, along with the finish, hardware and glazing options.
The new campaign is part of a major investment by Dale to support its UK-wide merchant network with a range of marketing and training to help them provide their customers with a high quality, made to measure range of timber windows and doors, featuring Dale’s in-merchant software system that allows merchants to build and quote in real time.
National sales manager Matt Chambers, says the new campaign is already having a positive impact: “The new pods look fantastic and are a great in-store sales tool – giving customers the opportunity to really get to grips with our products, touch, feel and see them in action. The ability to interact with them and see the quality for themselves is really powerful.
“For our merchants it really helps create an effective sales platform, particularly off the back of the training we are providing with the pods, with a greater understanding of the qualities that go into every one of our made to measure timber windows and doors. The feedback so far from the merchants that have received the pods and training has been really positive.”
The campaign will run well into 2018, backed up with the company’s new brochure, website and targeted marketing.
