CKI unveil new corporate identity

Carl Kammerling International (CKI) – the company behind the C.K tools, Kasp and Avit brands – have recently completed a comprehensive re-branding exercise.

CKI unveil new corporate identity

The new corporate identity and imagery is consistent across all marketing communications, with catalogues, price lists and corporate literature all carrying the new branding. Plus, individual brand catalogues for C.K tools, Kasp and Avit, have now been collated into one succinct document, providing greater ease of use for customers. The price list has also been pulled in to a single document under the Carl Kammerling umbrella.

The company website has also had a major revamp and a new address – This website provides details of all new products, merchandising solutions, contact details and promotions.

CKI managing director Tom Meyerratken said: “This is a really exciting time for Carl Kammerling International. We are determined not to launch me-too products but to create products that are unique or set new standards, which of course means sales opportunities for our customers. By evolving the brand image, along with on-going development of our offering, we hope to highlight our continuous commitment and support of our customers.”

CKI offer customers: same day dispatch, free delivery on orders over £75, 98% stock availability, extended trading hours, merchandising and sales support and a dedicated customer service team to resolve any queries.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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