City Plumbing launch loyalty card

City Plumbing Supplies launched a three-month trade points promotion yesterday which will allow customers to collect reward points when they buy selected products. These will then be converted into Marks & Spencer or Thresher Group vouchers and posted to the customer in time for Christmas.
Available to all customers with trade accounts or trade cash cards, each point is worth 1p in vouchers. Most products are worth at least 500 points, say the company, with some products worth as much as 3000 points – equivalent to £30 in vouchers.

“For many of our customers, the points earning potential is extremely high,” explained managing director John Frost. “Customers can build up their vouchers earnings over the three-month period and many use them to reward members of their teams prior to Christmas.”

A full list of participating products can be found on the City Plumbing Supplies website. Participants must be registered to start earning points and must have a trade account or trade cash card. The scheme runs from 3rd September to 8th December 2007 inclusive.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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