Built environment brand specialists CMDi appointed by the BMF

To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.

“This move is part of the Federation’s successful ongoing transformation programme.” explains BMF CEO, John Newcomb. “This next phase is about sharpening our proposition to ensure we are meeting the needs of members exactly. A research programme and communications strategy will be developed to strengthen our positioning and raise our profile in the industry.”

CMDi’s research-based approach will help deliver customer focused benefits to all of the Federation’s members and stakeholders, allowing the BMF to lead the industry in a way that delivers real value across the supply chain.

CMDi’s MD, Dianne Lucas, says the agency is “excited about working with the BMF, one of the most important and growing organisations in the sector”. CMDi’s suitability was clear she felt, as “having worked closely with trade organisations in the sector, most recently delivering the brand transformation programme for the FMB, we know how important it is for membership organisations to have absolute clarity about their role inside and outside the sector. That’s how they make a difference to members, their members’ customers, and to the industry as a whole.”

CMDi helps numerous businesses working in the built environment, and recently developed the first online communication test for brands to help them evaluate and understand their effectiveness – known as the iTest.


You can try the test at www.cmdi.co.uk/itest or contact Dianne Lucas to see how CMDi can help sharpen your brand, increasing the differentiation and traction needed to take your organisation to the next level.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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