Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Build Center, the builders merchants arm of the Wolseley group, have launched a new campaign to boost sales of their landscaping products.
The ‘Create Your Own Great British Landscape’ campaign is designed to highlight the chain’s new, extended landscape product range, the expanded network of specialist Landscape Center branches and the new Landscaping Guide. It also includes the launch of a Landscape Center mini-internet-site, linked to the main Build Center site.
Build Center head of marketing Andrew Cushing, said: “The campaign theme is based around our ability to offer customers everything they need to create an outdoor masterpiece, and will be supported by a comprehensive marketing campaign.”
There are now 21 specialist Landscape Center branches across the country and the 144-page brochure includes contact details for all these as well as the Build Center branches.
