British Gypsum rebrands plaster range

purefinishBritish Gypsum has rebranded its plaster products into three sections to make it easier for customers to chose the right product.

The four Thistle performance plasters are now under the ThistlePro brand, its standard plaster range has moved to Thistle Essential and its patching and repair products now fall under Thistle Repair.

The rebrand has been introduced to offer easier reference to merchants when advising clients on the correct plaster products for a specific job. Thistle plaster products offer a full range of specific and multi-purpose solutions for all internal plastering and backgrounds and now fall under these three distinct categories for ease of classification.

ThistlePro DuraFinish is 60% tougher than standard plasters for high traffic areas. ThistlePro PureFinish contains Activair technology that locks away harmful formaldehyde, making indoor spaces healthier. ThistlePro Magnetic attracts magnets, allowing for the creation of an interactive wall and ThistlePro UniFinish is a finish coat plaster that can work without PVA, saving valuable time, mess and cost for the plasterer.

Thistle Essential houses British Gypsum’s regular plaster products including Thistle MultiFinish, Thistle BoardFinish and Thistle HardWall. Similarly, British Gypsum’s patching and repair products are now grouped under Thistle Repair. The Thistle Repair range includes a selection of products with a variety of pack sizes and performance characteristics to speed up and reduce waste on smaller, but tricky repair jobs.

Throughout 2018 British Gypsum will be updating its plaster bags with different colours to reflect each of the categories.

Paul Cassidy senior product manager at British Gypsum said, “After getting feedback from our customers we felt this simple rebrand would help merchants display our products clearly and advise clients with specific requirements in mind. With no changes to the plaster products themselves, merchants will experience a seamless transition, where they will notice simple updates to the full range of plaster bags coming online throughout 2018.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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