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Bradfords reveal cheeky new advertising campaign

South west independent builder’s merchant Bradfords Building Supplies has revealed  a bold new advertising strategy as they continue to push the envelope in attracting trade audiences.

The company is saying goodbye to traditional billboard advertising, and hello to targeted media space on site. The most prominent part of many of Bradfords’ trade customers is prime advertising space and tradesmen will be given up to £1,000 to let out their area for marketing, with Bradfords even covering the cost of the tattoo.

April Campaign Image

David Young, CEO, said of the campaign: “We’ve always favoured innovation and boldness as we seek to constantly remind the trade that when it comes to getting the job done, we’ve got your back.

This new approach totally reflects that, and we’re proud to stand cheek to cheek with our customers as they work tirelessly in the gardens and homes of the South West. Get in touch, the sting of the needle will fade far quicker than the feeling of cold hard cash in your pocket”.

If you are interested in taking part in this advertising opportunity then please email april.fools@bradfords.co.uk

 

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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