BMF partners with Trustpilot to promote customer engagement

The Builders Merchants Federation today announced its partnership with Trustpilot, the leading global review platform, as part of its mission to help members build excellence within their business.

With more than 71 million reviews of over 320,000 domains, Trustpilot gives customers a place to discover others’ opinions, validate their decision to use any business and share their own experiences. It also gives companies the tools to listen, respond and use review insights to improve service. Trustpilot

Trustpilot will join the BMF as a service member on 1 January 2020 and the BMF has negotiated at 10% discount for BMF members signing up for Trustpilot’s Lite, Pro or Enterprise plans after that date.  To help companies get started with collecting reviews from their customers, Trustpilot also offers a free account with limited access to its full range of tools.

Commenting on the partnership, Neil Bayton, head of partnerships – the UK at Trustpilot said:

“We are already working with a number of BMF members who recognise the value of listening and engaging with their customers in a way that is helping them build greater trust.  We are looking forward to developing our relationship with the BMF and helping even more merchants, both to track and analyse customer satisfaction and to showcase and grow their business.”

BMF CEO, John Newcomb added: “This is an exciting partnership promoting customer engagement. Trustpilot provides an independent platform on which to assess and showcase customer service, which fits well with the BMF’s strategy to help members build excellence in every aspect of their business. In particular, merchants can gain insights into their customers’ experience and identify trends and patterns in feedback. Should they identify a particular issue, the BMF is always able to provide assistance with training solutions to help develop a more customer-centric approach.”


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