Beesley & Fildes strengths partnership with VPI

Beesley & Fildes has strengthened its partnership with specialist manufacturer VPI to expand its render offer across the North West.

To support its expansion across the North West, Beesley & Fildes has also appointed Jack Rouse as its first render sales development manager and invested in new tinting machinery in their Walkden branch.

James Beesley, commercial director at Beesley & Fildes, said: “In recent years, there has been a notable shift towards rendering as it provides a cost-effective alternative to brickwork. The wide variety of finishes available adds to its appeal with the ability to create visually impressive façades on contemporary homes.

“Introducing new technology with the new tinting machinery and expanding VPI’s extensive product range into Widnes and Chester branches means we can respond more effectively to these trends. Customers in these regions, including specialist contractors and builders, will now have far more choice and can benefit from local collections or deliveries.

“Jack’s arrival is key to raising awareness of our full render portfolio and ensuring both new and existing customers have everything they need for a successful, cost-effective rendering project.”

VPI offers a wide range of products for all types of external façades, including basecoats, renders, and façade paints; building on a two-year relationship, Beesley & Fildes now stocks VPI’s full UK product range at its Widnes and Chester branches to meet the needs of customers across Merseyside, Cheshire and North Wales.

An established distributor for the manufacturer, Beesley & Fildes already stocks VPI’s products at its Walkden branch.

Rouse added: “This role is a great opportunity to build on the success of our render offer in Walkden, which attracts customers from across Greater Manchester. There is huge potential to expand our client base in the other regions with the quality of VPI’s products and our strong customer service key selling points.”