BeA boosts sales force

BeA, the manufacturer of fastening tools and consumables for the building, timber frame and off-site construction industries, has strengthened its UK sales force.

Nick Brock and Ricky Roberts join the business as technical sales representatives with responsibility for different geographical areas.

Brock joins BeA as a technical sales representative responsible for the West Midlands. He previously worked in various sales roles for BLACK+DECKER in a ten-year spell.

Ricky Roberts also becomes part of BeA’s nationwide network of field-based, technical sales representatives and joins the business with responsibility for London and the South East.

Previously, Roberts was an area sales manager for world respected wholesaler of fasteners, chemicals, safety products and tools, The Würth Group. He spent four years with the company responsible for a territory that covered London. Prior to that, he worked as an area manager for Howdens Joinery Group PLC.

John Mercer, managing director at BeA (UK), said: “Both Nick and Ricky bring valuable skills and experience to BeA. We are all delighted to welcome them to the team.”