Sandtex Trade introduces X-treme X-posure™

Sandtex Trade has renamed High X-posure Smooth Masonry Paint, its most durable and flexible, weather resistant exterior masonry coating.

Sandtex Trade introduces X-treme X-posure™

Now called Sandtex Trade X-treme X-posure™, the product has been relaunched in new eyecatching packaging. The dramatic imagery of a storm-ravaged lighthouse clearly depicts the ‘extreme’ level of weather protection provided by the coating and its suitability for use in the most exposed and challenging locations.

Sandtex brand manager Liz Bowater said: “We’ve taken the unusual step of renaming and relaunching one of the most well established products in the Sandtex Trade range because we believe we may have been ‘underselling’ its exceptional features and benefits until now.

“The new name, X-treme X-posure™ should leave no-one in any doubt that this is the product to specify and apply whenever you need the best possible weather and climate protection, longlasting decorative benefits and the most effective resistance to dirt and pollution.”

It has a high performance acrylic binder, hydrophobic dirt resistant formulation and anti-carbonation properties. It is suitable for use in exposed areas as well as urban dwellings in built up areas which are constantly under attack from traffic fumes, smog and pollution.

There are ten ready mixed shades available plus Brilliant White, with a further 640 tinted colours to choose from in the Sandtex Trade Colour Coach masonry and trim fan decks.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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