EH Smith redevelops Longbridge branch as part of £500,000 investment programme

Builders merchants EH Smith has completed a major redevelopment of its Longbridge, Birmingham branch, which first opened in 2008.

EH Smith redevelops Longbridge branch as part of £500,000 investment programme

Following from the successful redevelopment of the Shirley, Solihull branch in 2013, which increased customer visits to the branch by 30% and attracted more smaller building firms to use EH Smith, the Longbridge branch has been opened up to encourage builders and other trades to browse and collect from the branch – with more than 13,000 product lines now guaranteed by EH Smith’s ‘Proper Prices’ promise.

The redevelopment comes hot on the heels of the opening of EH Smith’s new Harborne site, the company’s tenth branch in the UK.

Nick Perks, Longbridge branch manager, said: “We’ve opened up the Longbridge site to make it easier for builders and other trades to drop in and pick up what they need – as well as having the traditional option of delivery to site. We’ve also price-matched our products against our competitors and broadened our ranges to make sure we offer an unbeatable service for builders, decorators, chippies and plumbers.”

John Parker, chief executive of EH Smith added: “Our customer base is up by 30% over the past twelve months. Investing in new or redeveloped branches like these has helped to deliver one of EH Smith’s strongest trading years in our 92-year history.”

EH Smith has been trading since 1922 and also operates branches in Shirley and Olton Wharf in Solihull, Sutton Coldfield, Stourbridge, Cannock, Leicester, Hemel Hempsted and Witham in Essex.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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