DIY chain B&Q will sell a million rolls of loft insulation at just £1 a roll, cheaper than most builders merchants could buy it.
B&Q chief executive, Euan Sutherland announced the deal which started today in the chain’s flagship eco-store in New Malden, south London.
The deal will be available from all B&Q outlets from this Friday.
Sutherland said: “We got a lot of attention when we started selling the rolls for £10 each.
“Now, as far as I’m aware, this is the first time ever a roll of loft insulation has been sold for £1.”
However, the deal will only last as long as the million rolls and, being CERT funded is only available to retail customers. Builders will not be able to use their discount cards to purchase the rolls.
The rolls will be £1 and come in packs of 3, which will mean a cost of 61.3p per metre and should, according to the store, allow the average home to be insulated for under £25 and saving on average £200 a year on heating bills.
“Editor’s blog on the subject, click here